Campus Love Starts Here

the CHALLENGE:

Glendon needed a short video to convey a sense of campus place + space to share with students while recruiting outside of the GTA that could double as an introduction video on the YouTube channel.

the solution:

Created on an incredibly small budget with a very short production timeline, this video concept was designed to “follow” one student throughout the course of his day on campus, highlighting the various campus spaces that would otherwise be featured in a traditional campus tour.

THE IMPACT:

The video was released for recruitment audiences and, later, was adapted by the broader campus community for use on the alumni webpage as a video backdrop, for various institutional presentations, and on social media.

As a result, it has received over 15,000 organic views to date.