A FEW OF MY FAVOURITE PROJECTS
Project Welcome Wagon
Winner of the Ontario University Registrars’ Association Innovation Award
SKILLS: Strategy | Innovation | Collaboration
As an omnichannel communications campaign, Project Welcome Wagon (PWW) streamlined communications from 6 separate departments to share just-in-time orientation information with new students. We leveraged Facebook groups, YouTuber-style videos, emails, and an in-person experience to start their journey off on the right foot with a conversational, lighthearted tone.
#PSEWEB Conference
SKILLS: Leadership | Management | Project Management | Event Planning
#PSEWEB is a practitioner-lead conference community for the people behind the online faces of Canadian college and universities. Under my leadership as Executive Director, the #PSEWEB team has consistently executed the conference deliverables on time and on budget, grown the conference to include a thriving roster of speakers, launched an accessibility grant, fostered robust corporate partnerships, premiered successful pre-conference workshops and — with the onset of COVID-19 — a dual-track livestreamed conference experience.
Glendon’s eAmbassador Team
SKILLS: Leadership | Resourcefulness | Management
The eAmbassador Team was borne of a shoestring budget and a mission to revolutionize Glendon’s digital + social recruitment strategy in 2011. Starting with a team of 5 part-time student employees, the team grew as large as 18 students – most of whom participated on a volunteer basis, a few of whom participated during their international exchange. Within 3 years, this team was rated as a significant influencer in prospective students’ decision processes and was a coveted role to hold on campus.
Co-op Student Communications Strategy
SKILLS: Strategy | Research
The Co-op office at the University of Toronto Scarborough needed a more effective way to keep current students in the loop. By conducting user research, journey mapping, and a gap analysis, we developed a communications strategy that keeps students informed on upcoming opportunities and better to manage the internal narrative about co-op.
Campus Love Starts Here | Bienvenue chez vous
SKILLS: Creativity | Project Management | Strategy
Glendon needed a short video to convey a sense of campus place + space to share with students while recruiting outside of the GTA that would double as an introduction video on the YouTube channel. Created on an incredibly small budget with a tight timeline, this video was released for recruitment audiences and was then adapted by the broader campus community for use on the alumni webpage as a video backdrop, for various institutional presentations, and on social media. As a result, it has received over 15,000 organic views to date.
LAUNCH: Arts & Science Co-op’s Networking Event
SKILLS: Leadership | Project Management | Event Planning
The Co-op Office at the University of Toronto Scarborough had recently overhauled the way their students and employers connected during the job search cycle and needed someone to manage logistical, planning, and internal/external communications elements of the new event. By streamlining the planning process, broadening the event marketing tactics, and leveraging student help on event day, we were able to significantly boost student registration, make better use of existing staff resources, and build awareness of future events.